In this episode of the Anthropology in Business podcast, Yaya Ren speaks with Matt Artz about her career as a business anthropologist. The conversation covers Yaya’s journey from her dissertation research in the NICU to founding a tech company. Her company, PreeMe+You, is a social benefit company that empowers parents by harmonizing NICU care and communication to produce your preemie’s best health outcomes.
About Yaya Ren
Yaya Ren is a medical and cultural anthropologist. She is passionate about bringing the science of human interactions to create mobile technology solutions that improve quality of life and health outcomes for preemies and their families. She has conducted extensive field work capturing the social-emotional and health disparity journeys of NICU families in the U.S and Taiwan, focusing on bridging communication gaps between medical teams and families. PreeMe+You combines her industry experience bridging online-offline social interactions with her social science expertise in NICU medicine and epidemiology.
PreeMe+You is a social benefit health startup that improves premature infant health and developmental outcomes. PreeMe+You develops neonatal interaction and communication tools that shape parent-infant relationships and parent-medical team partnerships for improving long-term health and quality of life outcomes for preemies and their families.
The seed for PreeMe+You began when Dr. Yaya Ren, a medical and cultural anthropologist and Dr. Bree Andrews, a professor of pediatrics and neonatologist, came together over many cups of cafeteria coffee to share stories about the inspired tenacity of families who juggle everyday life with the demands of caring for their preemies.