Thick Big Data: Doing Digital Social Sciences

Author: Dariusz Jemielniak

ISBN-10: 0198839715

ISBN-13: 978-0198839712

Publisher: Oxford University Press

Publication date: March 25, 2020

Paperback: 208 pages

Description: In “Thick Big Data: Doing Digital Social Sciences,” Dariusz Jemielniak examines the changing landscape of the social sciences in the era of datafication. As data scientists increasingly tackle questions once considered the domain of sociologists and anthropologists, traditional social science disciplines face the risk of marginalization and irrelevance. This book explores the intersection of quantitative and qualitative research methodologies, emphasizing the importance of “Thick Data” to complement and interpret the insights provided by “Big Data.”

Jemielniak argues that the abundant quantitative datasets available today require layers of qualitative interpretation to be fully understood. While data scientists focus on computational skills and large datasets, social scientists bring valuable expertise in qualitative research methods. This book equips students and researchers in the social sciences with the necessary tools and methods to navigate the digital analysis of society. It highlights the critical role of cultural analysis alongside quantitative approaches in unlocking the full potential of Big Data.

“Thick Big Data” presents an array of new methods and tools for studying digital behavior, bridging the gap between the quantitative methods and qualitative methods. By incorporating both dimensions, it empowers the social sciences to lead in analyzing the complexities of the digital world. This book encourages mixed-methods approaches that blend quantitative analysis with thick data and cultural insights.

With its focus on the possibilities of digital analysis and the integration of qualitative and quantitative research, “Thick Big Data” offers a vital resource for social science students and researchers. It enables them to leverage the power of Big Data while applying rich qualitative interpretations, shaping a comprehensive understanding of the social dynamics in the digital age.

Note: The book is available in multiple formats, including Kindle, hardcover, and paperback. The Kindle edition is priced at $38.99, while the hardcover ranges from $83.74 to $93.00 and the paperback from $24.77 to $34.40. It consists of 208 pages and was published by Oxford University Press on March 25, 2020.