Simon Roberts is Co-founder and Partner at Stripe Partners and President of the EPIC Board. His twenty-year career as a business anthropologist has included founding the UK’s first dedicated ethnographic research company, running an innovation lab at Intel, and being ethnographer-in-residence at technology think tank, iSociety. Simon’s work has been covered by Bloomberg, Financial Times, Wall Street Journal, BBC Radio 4 and Quartz. His book on embodied knowledge, The Power of Not Thinking: How Our Bodies Learn and Why We Should Trust Them, was published by Bonnier in 2020. Simon holds a PhD in anthropology from the University of Edinburgh.