Semiotics (also called semiotic studies; not to be confused with the Saussurean tradition called semiology) is the study of meaning-making, the philosophical theory of signs and symbols. This includes the study of signs and sign processes (semiosis), indication, designation, likeness, analogy, metaphor, symbolism, signification, and communication. Semiotics is closely related to the field of linguistics, which, for its part, studies the structure and meaning of language more specifically. The Semiotic Tradition explores the study of signs and symbols as a significant part of communications. As different from linguistics, however, semiotics also studies non-linguistic sign systems. Semiotics often is divided into three branches: Semantics: relation between signs and the things to which they refer; their denotata, or meaning Syntactics: relations among signs in formal structures Pragmatics: relation between signs and sign-using agents Semiotics frequently is seen as having important anthropological dimensions; for example, Umberto Eco proposes that every cultural phenomenon may be studied as communication. Some semioticians focus on the logical dimensions of the science, however. They examine areas belonging also to the life sciences – such as how organisms make predictions about, and adapt to, their semiotic niche in the world (see semiosis). In general, semiotic theories take signs or sign systems as their object of study: the communication of information in living organisms is covered in biosemiotics (including zoosemiotics). Syntactics is the branch of semiotics that deals with the formal properties of signs and symbols. More precisely, syntactics deals with the “rules that govern how words are combined to form phrases and sentences”. Charles Morris adds that semantics deals with the relation of signs to their designata and the objects that they may or do denote; and, pragmatics deals with the biotic aspects of semiosis, that is, with all the psychological, biological, and sociological phenomena that occur in the functioning of signs.
About the Author: Matt Artz
Matt Artz is an anthropologist, artist, and activist who advocates for the responsible design of human-centered technologies. He is the Head of Product & Experience at Cloudshadow Consulting, the Founder and Principal Researcher at Azimuth Labs, and the Founder and Career Coach at Anthro to UX. His current business and design anthropology research focuses on the benefits and risks of consumer DNA testing. To learn more about his research, you can watch his TEDx Talk titled Are DNA Tests Safe?. You can follow him on LinkedIn, Twitter, Instagram, and Spotify. For media inquiries, contact Matt.