Rita Denny applies an anthropological framework to consumer behavior across the globe, calling on linguistic, semiotic and symbolic traditions for interpreting attitudes, perceptions and practices. Rita’s work supports strategic development of products, services and brands as well as communications strategies for Fortune Global 500 companies, government agencies and public institutions. Rita holds a Ph.D. in Anthropology from the University of Chicagoand teaches at Northwestern University. With Patricia Sunderland she is the author of Doing Anthropology in Consumer Research and editor of Handbook of Anthropology in Business. She is a dedicated Lake Michigan swimmer.
About the Author: Matt Artz
Matt Artz is an anthropologist, artist, and activist who advocates for the responsible design of human-centered technologies. He is the Head of Product & Experience at Cloudshadow Consulting, the Founder and Principal Researcher at Azimuth Labs, and the Founder and Career Coach at Anthro to UX. His current business and design anthropology research focuses on the benefits and risks of consumer DNA testing. To learn more about his research, you can watch his TEDx Talk titled Are DNA Tests Safe?. You can follow him on LinkedIn, Twitter, Instagram, and Spotify. For media inquiries, contact Matt.