Refocusing Focus Groups: A Practical Guide is a book written by Robert J. Morais in 2010 to address some of the common issues that plague focus groups. It lays out, in simple terms, the best practices for planning, designing, conducting, and interpreting focus groups. This book draws upon perspectives and techniques from psychology and anthropology, along with decades of the author’s and other experts’ experience. Refocusing Focus Groups will appeal to busy marketing, marketing research, and advertising professionals, students, and to anyone interested in consumer research.