Product management is an organisational function within a company dealing with new product development, business justification, planning, verification, forecasting, pricing, product launch, and marketing of a product or products at all stages of the product lifecycle. Similarly, product lifecycle management (PLM)[1] integrates people, data, processes and business systems. It provides product information for companies and their extended supply chain enterprise.

Product management was invented by a Director of Marketing at P&G before 2000, and has been popularized by companies in Silicon Valley like Google and Yahoo, notoriously a Product Manager at Google called Marissa Mayer. The role is highly cross-functional, and is known to be one of the most in-demand ones in the world of technology these days.