Patricia Sunderland

Patti is a specialist in the anthropological, ethnographic and cultural analysis of consumer worlds. As one of the original founding partners of Practica group and co-author and co-editor with Rita Denny of Doing Anthropology in Consumer Research and The Handbook of Anthropology in Business, Patti shares a long history with Practica. Patti is a fan of visual anthropology, semiotics, languages, and the insight that can be gained through an international lens. She is currently based out of New York City as well as Addis Ababa, and can be reached at