Natalia Usme Manrique is a business anthropologist, service designer, and entrepreneur from Colombia. As the co-founder of Flipa Consultora, she started the first Digital Magazine in Business Anthropology for Latam and the first online Business Anthropology Summit for Latam. With Flipa she’s worked on projects that include developing products and services, marketing strategies, culture and communication plans, 360 change management strategies, UX research, cultural innovation strategies, and customer experience.
Natalia currently works as a service designer for EPAM Systems. She earned a Master’s Degree from Lund University in Applied Cultural Analysis.