Michael Powell is an anthropologist, design strategist, UX researcher, and writer with a passion for studying people and their behaviors. He transforms research into insights that help teams make smarter decisions. Michael’s research design and methods employ a human science approach, enabling him to discover solutions efficiently and effectively. He believes that collaboration is critical and tailors his research for different audiences, budgets, timelines, and expectations. Michael works on various aspects of everyday life, from tech products to grocery stores, from voting habits to healthcare devices. He offers a wide range of services, including leading research projects, working with research partners, training others in research, and delivering customer sentiment based on interviews. Additionally, Michael engages in deeper projects that inform product or experience design cycles.