The metaverse is a collective, virtual shared space that is created by the convergence of virtually enhanced physical reality, augmented reality (AR), virtual reality (VR), and the internet. It is often considered the sum of all virtual worlds, augmented reality, and the internet.

The concept implies a persistent, shared 3D virtual space that can be accessed through a combination of virtual and augmented reality devices. Users interact with each other and the computer-generated environment in a seemingly real or physical way. In the metaverse, physical and virtual objects coexist and interact according to a set of consistent rules, often mimicking those of the real world.

Businesses see the potential for the metaverse to become a significant commercial platform, where virtual goods and services are bought and sold. Its growth is closely connected with developments in technologies such as VR, AR, 3D modeling, blockchain, and more.

How Might the Metaverse Relate to Anthropology?

From an anthropological standpoint, the metaverse presents a fascinating realm for studying human interaction, culture, and society within virtual spaces. Below are some key areas where anthropology can engage with the concept of the metaverse:

  • Virtual Cultures and Societies: The metaverse offers a platform for the emergence of unique virtual cultures and subcultures. Anthropologists can study the ways these virtual communities form, their norms, values, rituals, and how they interact with physical reality.
  • Identity Construction: In the metaverse, individuals often assume virtual identities that may differ significantly from their physical-world selves. Anthropologists can explore how these identities are constructed, negotiated, and what they signify for the individual and community.
  • Ethnographic Research Opportunities: The metaverse provides a new environment for ethnographic research. Anthropologists can conduct participant observation within virtual spaces, exploring social dynamics and cultural phenomena in ways that might not be possible in physical environments.
  • Ethical Considerations: The study and participation in the metaverse raise ethical questions around privacy, consent, and accessibility. Anthropologists must grapple with these issues in both their research and their interactions within these virtual spaces.
  • Human-Technology Interaction: The metaverse fosters a deep and complex interaction between humans and technology. Anthropologists can investigate how this interaction shapes human behavior, societal structures, and cultural evolution.
  • Economic and Political Systems: Virtual economies and governance structures within the metaverse can provide a new lens through which to study economic and political systems, exploring how virtual currency, property rights, and governance function in a largely unregulated space.
  • Accessibility and Inclusivity: How the metaverse is designed and who has access to it raises questions of inclusivity and social equity. Anthropologists can analyze how social stratifications and biases are reflected or challenged within the virtual world.
  • Globalization and Localization: The metaverse connects individuals across geographical boundaries, enabling a form of hyper-globalization. Simultaneously, it allows for the creation of localized virtual spaces. This duality can be an intriguing subject of anthropological study.
  • Cultural Preservation: The metaverse may also be used as a tool for cultural preservation, creating virtual museums or experiences that capture and share cultural heritage. This is another potential area of interest for anthropologists.

The metaverse opens new horizons for anthropological inquiry, offering a complex and rich field for exploring human behavior, social structures, and cultural evolution in a technologically mediated context. It requires anthropologists to integrate traditional methodologies with new digital tools and to critically consider the implications of virtual existence.