Jason Barnard (The Brand SERP Guy) is an author and digital marketing consultant. He specializes in Brand SERP optimization and knowledge panel management. But there is more. Each of these illustrations has a rich and delightful story behind it…

Jason Barnard (The Brand SERP Guy) :

I’m an author and digital marketing consultant who specializes in Brand SERPs and knowledge panels.


My first book, The Fundamentals of Brand SERPs for Business, was published in January 2022. I regularly publish articles on leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly write for others including Wordlift, SE Ranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot.

Book: The Fundamentals of Brand SERPs for Business


Major marketing conferences worldwide regularly invite me to speak about Brand SERP and knowledge panels, including BrightonSEO, PubCon, SMX series and YoastCon.

Podcast host

Spanning 3 seasons my podcast, “With Jason Barnard…” has become a weekly staple in the digital marketing community. Guests include Rand Fishkin, Barry Schwartz, Eric Enge, Joost de Valk, Aleyda Solis, Bill Slawski… Over 180 episodes available, and counting. The conversations are always intelligent, always interesting, and always fun!


I am founder and CEO at Kalicube – a groundbreaking digital marketing agency that, through the Kalicube Pro SaaS platform, helps clients optimise their Brand SERP and manage their knowledge panel.