Ethnographic Praxis in Industry Conference (EPIC) promotes the practice of ethnography to create value in industry, organizations, and communities.
EPIC brings conceptual leadership and practical skills to the problems and opportunities faced by organizations, markets, and society. In diverse disciplines and roles, we work to ensure that innovation, strategy, processes, and products are anchored in deep understandings of people and their everyday lives.
EPIC is a nonprofit driven by volunteers and supported by members and sponsors. We draw on the immense expertise of our global community to learn, connect, and develop as professionals, amplifying our impact together.
EPIC people hail from all kinds of organizations and industries—technology corporations, product and service companies, a range of consultancies, universities and design schools, government, NGOs, and research institutes. We draw on tools and resources from the social sciences, humanities, design, data analytics, human-computer interaction, scenario planning and other approaches to realize value for business and communities.