Digital ethnography is a research method used in digital anthropology to study online communities and digital environments. It involves observing and interacting with people in digital spaces, such as social media platforms, online forums, and virtual worlds, to understand their cultural practices and behaviors. Digital ethnographers may participate in these communities, engage in conversations with members, and analyze the data produced by these interactions. The aim of digital ethnography is to gain a deep understanding of the cultural dynamics of digital environments and how they shape human behavior and social interactions. It is a qualitative research method that combines traditional ethnographic techniques with digital tools to explore the intersection between humans and digital technology.
