Autumn D. McDonald is the owner of ADM Insights and Strategy. After leading research initiatives and Insights organizations client-side at large multi-national corporations such as Procter & Gamble, Colgate-Palmolive, Kraft Foods, Revlon, Mattel, and Hershey, she started her own research consultancy, where she applies an anthropological lens to market research. Her work empowers clients to make decisions on product launches, marketing campaigns, retail touchpoints, portfolio management, community services, and more.
She holds an MA in Applied Anthropology from the University of North Texas