Ancestry.com Inc., formerly The Generations Network, is a privately held Internet company based in Provo, Utah, United States. The largest for-profit genealogy company in the world, it operates a network of genealogical and historical record websites focused on the United States and nine foreign countries, develops and markets genealogical software, and offers a wide array of genealogical related services. As of December 2013, the company provided access to approximately 12.7 billion records and had 2.14 million paying subscribers. User-generated content included 191 million uploaded photos and more than 16 million uploaded stories. In addition to its flagship site, Ancestry.com operates Archives.com, Fold3.com, ProGenealogists,1000memories.com, Newspapers.com, Genealogy.com, MyFamily.com, and Rootsweb.com. Family Tree Maker software developed and marketed by the company is advertised as “the #1 selling family history software”. Under its subsidiaries, Ancestry.com operates foreign sites that provide access to services and records specific to other countries in the languages of those countries. These include several countries in Europe (covered by Ancestry.com Europe S.à r.l.) as well as Australia, Canada, and China.
About the Author: Matt Artz
Matt Artz is a business and design anthropologist, consultant, author, speaker, and creator. He writes, speaks, and consults in user experience, product management, and business strategy. He creates products, podcasts, music, and visual art. Matt is the Head of Product and Experience for Cloudshadow Consulting and Artmatcher. He is also the Founder of Anthro to UX, Azimuth Labs, and Biomega Technologies. He earned a Masters of Science in Applied Anthropology from the University of North Texas in 2018, an MBA in Finance and Management Information Systems from Marywood University in 2008, a BS in Biotechnology from Marywood University in 2008, and a BBA in Computer Information Systems from Marywood University in 2006. As an anthropologist and consultant, he is known for his research interests and work in business anthropology, design anthropology, consumer genetics, user experience, product management, big data, sensemaking, and algorithmic bias. Matt is also the creator of the Anthropology in Business podcast and Anthro to UX podcast where he discusses the application of anthropology to business and UX. He has been featured by TEDx, SXSW, Anthropology News, MedPage Today, Kevin MD Technically, UX Planet, Towards Data Science, Product Coalition, and the University of North Texas. You can follow Matt on LinkedIn, Twitter, Instagram, Spotify, and Google Scholar.