Ethnography Archives

Why Analytics Needs Ethnography at NABET

Anthropological Methods and Theories, Applied Anthropology, Business Anthropology, Matt Artz, Technology Anthropology

October 15, 2018/by Matt Artz

This year, at the 2018 Northeastern Association of Business, Economics, and Technology (NABET) conference, Dr. Rex Dumdum and I will be presenting a paper titled Why Analytics Needs Ethnography. Why Analytics Needs Ethnography Abstract Big Data analytics have increasingly gained prominence in business...

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Ethnographic Research Training Courses for UX Professionals

Ethnographic Research Training Courses for User Experience (UX) Professionals

Applied Anthropology, Business Anthropology, Design Anthropology, Technology Anthropology

July 28, 2018/by Matt Artz

With user experience (UX) on the rise in industry, ethnography has become a hot term. Increasingly business leaders are asking for ethnographic research. As a result of this, many non-anthropologists have been asking me where they can participate in ethnographic research...

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Why the World Needs Anthropologists Designing the Future

Applied Anthropology, Design Anthropology

July 24, 2018/by Matt Artz

Why the World Needs Anthropologists Designing the Future is the sixth annual event of the EASA Applied Anthropology Network. It will be held October 27 and 27 in Lisbon Portugal. According to the website, it is a symposium that explores the different...

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Tricia Wang’s Thick Data = Ethnography + Big Data

Applied Anthropology, Business Anthropology, Technology Anthropology

July 22, 2018/by Matt Artz

On a recent episode of This Anthro Life, Adam Gamwell, Ryan Collins, and Matt Artz got to interview Tricia Wang on the topic of applying ethnography to big data to produce thick data. About Tricia Wang Dr. Tricia Wang sees her work consulting as sitting at the...

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Anthropology Associations for Design Anthropologists

Applied Anthropology, Business Anthropology, Design Anthropology, Medical Anthropology, Technology Anthropology

March 11, 2018/by Matt Artz

For new practitioners of design anthropology, networking and mentorship is key to developing as a design anthropologist looking to apply ethnographic methods to solve design and business challenges. If you fit into that bucket, considering joining the following anthropology associations, and going to the...

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Design Anthropology Videos

Applied Anthropology, Business Anthropology, Design Anthropology, Technology Anthropology

March 9, 2018/by Matt Artz

Design anthropology, with its foundation in ethnographic theory and research methods, is adept at solving modern complex problems by helping practitioners to understand their user's needs and wants. It has been used in enterprise organizations and consultancies s like IDEO...

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Three Anthropological Models in Design Anthropology

Anthropological Methods and Theories, Applied Anthropology, Design Anthropology, Matt Artz

March 7, 2018/by Matt Artz

While design anthropology, with its use of ethnographic theory and methods, lends itself well to the application of design in business, not all design anthropology models are created equal. In 2006, Marietta Baba stated that design is part of the larger...

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What is Design Anthropology?

Applied Anthropology, Business Anthropology, Design Anthropology, Technology Anthropology

March 3, 2018/by Matt Artz

Have you asked yourself what is design anthropology? If so, this article attempts to demystify the growing relationship of design anthropology and why it is important. Design anthropology is a form of applied anthropology that makes use of ethnographic methods...

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Natalie Hanson Interview – Enterprise User Experience (UX)

Applied Anthropology, Business Anthropology, Design Anthropology, Technology Anthropology

March 3, 2018/by Matt Artz

On a recent episode of This Anthro Life, Adam Gamwell, and Matt Artz got to interview Dr. Natalie Hanson on the topic of applying design anthropology to enterprise user experience (UX). About Natalie Hanson Natalie has been working and researching at the intersection of business strategy, technology, social...

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