design anthropology videos

Design Anthropology Videos

Anthropology, Business, Technology

Design anthropology, with its foundation in ethnographic theory and research methods, is adept at solving modern complex problems by helping practitioners to understand their user’s needs and wants. It has been used in enterprise organizations and consultancies s like IDEO and frog design for decades. If you do know about it, learn more with these videos: […]

three models of design anthropology

Three Models of Design Anthropology

Anthropology, Business, Matt Artz

While design anthropology, with its use of ethnographic theory and methods, lends itself well to the application of design in business, not all design anthropology models are created equal. In Design Anthropology: Theory and Practice, Ton Otto and Rachel Charlotte Smith argue that there are three models: dA, Da, and DA. Design Anthropology (dA, Da, & DA) […]

design anthropology books

Design Anthropology / Ethnography Books

Anthropology, Matt Artz

“Design anthropology describes the practices of anthropologists who collaborate with designers and team members from other disciplines in order to develop new product ideas” (Wasson 2000). The Value of Ethnographic Research “The primary contribution of the anthropologists lies in the ethnographic research they conduct with users, or potential users, of the product being envisioned, in […]

Enterprise User Experience (UX) Interview with Dr. Natalie Hanson

Enterprise User Experience (UX) Interview with Natalie Hanson PhD

Anthropology, Business, Matt Artz, Technology

On a recent episode of This Anthro Life, Adam Gamwell, and Matt Artz got to interview Dr. Natalie Hanson on the topic of applying design anthropology to enterprise user experience (UX). About Natalie Hanson Natalie has been working and researching at the intersection of business strategy, technology, social sciences, and design for nearly fifteen years.  She currently manages two corporate user experience […]

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