Design Anthropologist
Design anthropology is a form of applied anthropology that makes use of ethnographic methods. It is reflective, yet given its design-orientation, also deliberately and openly prescriptive. Moreover, design anthropology is adept at solving modern complex problems given its ability to understand the problem by conducting applied research which is framed out through the theory and scholarship […]
On a recent episode of This Anthro Life, Adam Gamwell, and Matt Artz got to interview Dr. Natalie Hanson on the topic of applying design anthropology to enterprise user experience (UX). About Natalie Hanson Natalie has been working and researching at the intersection of business strategy, technology, social sciences, and design for nearly fifteen years. She currently manages two corporate user experience […]
As User Experience (UX) practitioners conducitng user research we must work to understand users’ conscious and unconscious actions, but how? We all know that users often misreport when asked questions, not because they are looking to intentionally deceive us, but because they are humans with their specializations, constructed self-images, and fallible memories. More often than not, […]