three models of design anthropology

Three Models of Design Anthropology

Anthropology, Business, Matt Artz

While design anthropology, with its use of ethnographic theory and methods, lends itself well to the application of design in business, not all design anthropology models are created equal. In Design Anthropology: Theory and Practice, Ton Otto and Rachel Charlotte Smith argue that there are three models: dA, Da, and DA. Design Anthropology (dA, Da, & DA) […]

design anthropology books

Design Anthropology / Ethnography Books

Anthropology, Matt Artz

“Design anthropology describes the practices of anthropologists who collaborate with designers and team members from other disciplines in order to develop new product ideas” (Wasson 2000). The Value of Ethnographic Research “The primary contribution of the anthropologists lies in the ethnographic research they conduct with users, or potential users, of the product being envisioned, in […]

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