In this episode of the Anthropology in Business podcast, Michael Powell speaks with Matt Artz about his career as a business anthropologist. The conversation begins with a discussion of Michael’s graduate school experience and how he combined his passion for art and anthropology. Michael shares how he adapted to a business environment and found creative research projects. Later in the episode, Michael and Matt discuss the benefits of remote ethnographic research and the challenges and opportunities of working as an independent consultant. Michael also discusses the art of ethnographic listening and shares his advice on starting a business.
About Michael Powell
Michael Powell is an anthropologist, design strategist, UX researcher, and writer with a passion for studying people and their behaviors. He transforms research into insights that help teams make smarter decisions. Michael’s research design and methods employ a human science approach, enabling him to discover solutions efficiently and effectively. He believes that collaboration is critical and tailors his research for different audiences, budgets, timelines, and expectations. Michael works on various aspects of everyday life, from tech products to grocery stores, from voting habits to healthcare devices. He offers a wide range of services, including leading research projects, working with research partners, training others in research, and delivering customer sentiment based on interviews. Additionally, Michael engages in deeper projects that inform product or experience design cycles.