On December 17, 2020, please join us for the next NYC Business Anthropology Meetup.  The event, titled Making the Case for Business Anthropology will be a virtual roundtable featuring Autumn D. McDonald, Susan Kresnicka, Ken Erickson, and Jay Hasbrouck.

The panelists will discuss how they have persuaded colleagues and clients resistant to anthropological approaches to embrace them. They will share their challenges, their persuasion strategies, and their successes.

The event is hosted by Yuliya (Julie) Grinberg, Matt Artz, and Robert Morais.

About the Panelists

Autumn D. McDonald

Autumn D. McDonald is the owner of ADM Insights and Strategy. After leading research initiatives and Insights organizations client-side at large multi-national corporations such as Procter & Gamble, Colgate-Palmolive, Kraft Foods, Revlon, Mattel, and Hershey, she started her own research consultancy, where she applies an anthropological lens to market research. Her work empowers clients to make decisions on product launches, marketing campaigns, retail touchpoints, portfolio management, community services, and more.

Susan Kresnicka

Susan Kresnicka is the founder and president of research firm KR&I. Susan is a cultural anthropologist with over 18 years of experience in the commercial sector. Specializing in foundational research to establish core human drivers for consumer behavior, Susan has led large-scale, multi-modal research projects for a range of industries, including entertainment, sports, news, consumer electronics, food and beverage, and retail.

Ken Erickson

Ken Erickson is an applied anthropologist and CEO of Pacific Ethnography Company – a California-based International Ethnographic Research Boutique. He is also a full-time clinical faculty member in International Business at the Moore College of Business at the University of South Carolina. Erickson’s interests include China, Brazil, Chile, urban and rural micro-business, exchange and value creation, ethnographic method and theory, and business anthropology.

Jay Hasbrouck

Jay Hasbrouck is a strategist and anthropologist whose insights drive innovation and strategic direction for companies, non-profits, and government agencies. The principal of Hasbrouck Research Group, he has designed and managed large-scale projects across the world. He has a PhD in Social Anthropology from the University of Southern California, USA.