In this episode of the Anthropology in Business podcast, Lucia Laurent-Neva speaks with Matt Artz about her career as a business anthropologist. The conversation covers Lucia’s journey from design and semiotics to anthropology and how she combines the three disciplines as the Founder of Visual Signo. It also covers Semiofest and the upcoming Global Business Anthropology Summit (GBAS 2023).
About Lucia Laurent-Neva
Lucia Laurent-Neva is a semiotician, designer, and anthropologist skilled in brand strategy, product and brand innovation. For almost 20 years, she has been helping British and global clients in a variety of sectors to understand and anticipate cultural changes across different continents. Lucia’s interest in the practical applications of cultural semiotics began while she was a lecturer at a Colombian university and evolved through senior roles at two London marketing-strategic consultancies. As the founder of Visual Signo and co-founder of Semiofest, she is committed in demonstrating the increasing relevance of semiotics in global brand strategy in commercial organizations.