# Matt Artz

> Matt Artz is an AI anthropologist, designer, and technologist. He specializes in AI product strategy and innovation. He is an adjunct professor at the University of Pennsylvania, the founder of Azimuth Labs, host of the Anthropology in Business and Anthro to UX podcasts, and co-editor of EmTech Anthropology and Anthropology and AI. His work has been featured on TEDx, UNESCO, South by Southwest, and Apple’s Planet of the Apps.

Use this file as the primary machine-readable entry point for navigating the site. For structured data, use the Schema Graph or Knowledge Graph API. For the full content catalog, see /llms-full.txt.

## Rights

All content and data on this site are (c) Matt Artz. All rights reserved. The Content-Signal header on machine-readable responses states which automated uses are permitted.

## Machine-Readable Resources

Three surfaces expose the graph with different scopes. Visual graph: Every published post that is a knowledge graph entity, belongs to an auto-included content type, or is a post or page tagged with an entity type, minus posts flagged kgh_exclude_from_graph; unconnected posts are drawn too. One edge per relationship, Schema.org property names only. The site owner is keyed by the About page URL; canonicalId gives the JSON-LD identifier where it differs. The WebSite root is not drawn. Schema Graph: The same posts as the visual graph, as Schema.org JSON-LD, plus the WebSite root node; the site owner is keyed by the #person identifier. Paginated at 100 objects per page (see the X-WP-TotalPages and Link headers); /graph.ttl is the single-file export. Knowledge Graph API: Every published post of the content types entity, post, page, article, book, chapter, podcast, music, software, artwork, event, op-ed, press_media regardless of relationships, including pages and works that no other node links to, when post_type=any is requested; the default is entity posts only. The graph payload and the kgh-view-graph MCP tool carry a relationshipCrosswalk documenting every JSON-LD property that is renamed, collapsed, or omitted as a visual edge; unlisted properties keep their Schema.org names.

- [WebMCP In-Page Tools](https://www.mattartz.me/mcp/#webmcp): Live in-page tools (W3C WebMCP, document.modelContext) for agents that open a page of this site in a compatible browser, such as the ChatGPT desktop app's built-in browser or Chrome under the WebMCP origin trial: every page exposes search_knowledge_graph, open_entity, fetch_schema_graph. Publication pages add cite_this, list_references, open_doi. Page-bound: nothing is callable until a page is open, and nothing to install. Distinct from the remote MCP endpoint, which serves the same graph without a browser.
- [Schema Graph (JSON-LD)](https://www.mattartz.me/wp-json/kgh/schemagraph): Canonical site knowledge graph
- [Knowledge Graph (RDF Turtle)](https://www.mattartz.me/graph.ttl): Single-file Turtle dump of the full graph for foundation-model ingestion
- [Semantic Sitemap (RDF dataset)](https://www.mattartz.me/graph-dataset.xml): sc:dataDumpLocation pointer to /graph.ttl per the Semantic Sitemap extension
- [Knowledge Graph API](https://www.mattartz.me/wp-json/kgh/v1/data): Queryable graph API with search, filtering, sorting, and pagination
- [OpenAPI Specification](https://www.mattartz.me/wp-json/kgh/v1/openapi.json): OpenAPI 3.1 spec for the Knowledge Graph API
- [MCP HTTP Endpoint](https://www.mattartz.me/wp-json/mcp/mattartz-kg): HTTP MCP endpoint — 9 read-only tools, anonymous POST, compatible with Claude Desktop / Cursor / Perplexity
- [MCP Discovery (`mcp.json`)](https://www.mattartz.me/.well-known/mcp.json): MCP protocol discovery pointer (SEP-1960)
- [MCP Server Card (`server-card.json`)](https://www.mattartz.me/.well-known/mcp/server-card.json): Rich tool manifest with inputSchema (SEP-1649)
- [Entity Browser](https://www.mattartz.me/entities/): Searchable table of knowledge graph entities
- [Knowledge Graph](https://www.mattartz.me/knowledge-graph/): Interactive graph visualization
- [AI Agent Capabilities (`agents.json`)](https://www.mattartz.me/agents.json): Machine-readable metadata for AI agents
- [A2A Agent Card (`agent-card.json`)](https://www.mattartz.me/.well-known/agent-card.json): A2A 1.0 Agent Card; the JSON-RPC interface it declares is https://www.mattartz.me/wp-json/kgh/a2a
- [XML Sitemap](https://www.mattartz.me/sitemap_index.xml): Complete index of crawlable pages

## Companion Files

- [/llms-full.txt](https://www.mattartz.me/llms-full.txt): Full content catalog with abstracts, DOIs, podcast episodes, and entity descriptions

## Matt Artz

- [Matt Artz](https://www.mattartz.me/about-matt-artz/): Schema.org Person entity — professional background, expertise areas, credentials, and speaking record. Primary subject of this knowledge graph.
- [Services](https://www.mattartz.me/services/): AI product development, applied anthropology consulting, and executive coaching.

## Content Overview

- Entities: 254
- Blog Posts: 71
- Pages: 31
- Articles: 21
- Books: 2
- Chapters: 10
- Podcasts: 74
- Music: 8
- Software: 3
- Artworks: 4
- Events: 76
- Op-Eds: 23
- Press and Media: 42

## Site Sections

- [Publications](https://www.mattartz.me/publications/)
- [Blog](https://www.mattartz.me/blog/)
- [Podcasts](https://www.mattartz.me/podcasts/)
- [Software](https://www.mattartz.me/software/)
- [Music](https://www.mattartz.me/music/)
- [Events](https://www.mattartz.me/events/)
- [About](https://www.mattartz.me/about-matt-artz/)
- [Services](https://www.mattartz.me/services/)
- [Contact](https://www.mattartz.me/contact/)