Digital health involves the application of digital technologies to health products and services across mobile health, health information technology, wearables, telehealth, genomics, and personalized medicine. Advocates argue it will empower consumers and enhance clinical capabilities, with the global market estimated to top $400 billion by 2024.
Despite this potential, critics have raised ethical concerns in both consumer and medical sectors involving trust, security, privacy, accountability, and informed consent, as well as broader societal concerns of access and equitability. Drawing on prior research in direct-to-consumer genomics, this paper argues that these criticisms are warranted and that increased ethical considerations are needed to protect consumers of digital health products. The paper offers recommendations that entrepreneurs and established organizations should consider when innovating in digital health.
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