The Ethnographic Praxis in Industry Conference (EPIC) 2018 program was announced for Honolulu, Hawaii.

Ethnographic Praxis in Industry Conference (EPIC) 2018 Theme

The 2018 theme is Evidence. The conference seeks to explore:

How is evidence created, used, and abused? Research methods are proliferating, yet the connection between evidence and decisions seems more tenuous than ever. EPIC2018 will explore the richness of methods, tools, and approaches in contemporary ethnographic practice across disciplines.

Keynote speakers include:

  • Virginia Eubanks, Associate Professor of Political Science, University at Albany, SUNY
  • Donna Flynn, Vice President of Workspace Futures & Market Insights, Steelcase
  • Justin Richlandm, Associate Professor of Anthropology, University of Chicago

Check out the schedule here.

How is Ethnography Used in Industry?

For some great examples of how ethnography is used in the industries of business, design, and tech, check out these posts:

Dr. Tricia Wang combines ethnography with big data to produce thick data that drives actionable insights.

Dr. Alexandra Mack uses her business anthropology toolkit to lead innovative problem solving and strategy development based on a deep understanding of the surrounding culture and activities.

Dr. Natalie Hanson has been working and researching at the intersection of business strategy, technology, social sciences, and design for nearly fifteen years.