A SERP (Search Engine Results Page) is the page displayed by a search engine in response to a user query. SERPs typically include organic results, paid advertisements, featured snippets, knowledge panels, and other rich results. The composition and ranking of SERP features have become central to search marketing strategy and brand visibility online. The concept is closely related to Brand SERP, which focuses specifically on the results displayed when a user searches for a brand name.
SERP
Defined term