Patricia Sunderland is a cultural anthropologist specializing in the ethnographic and cultural analysis of consumer worlds. She is one of the original founding partners of Practica Group, a consulting firm focused on consumer research through anthropological methods.
Sunderland is the co-author and co-editor, with Rita Denny, of Doing Anthropology in Consumer Research and The Handbook of Anthropology in Business. Her interests include visual anthropology, semiotics, and languages.
She has spoken publicly on the role of anthropology in business, including participation in the panel Anthropology as a Crucial Frame for Change at SXSW.
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