As a Business Anthropologist and Director of Qualitative Research at Hanover Research, Melissa Vogel is committed to demonstrating anthropology‘s relevance to everyday life and using it to improve cross-cultural understanding.
During her academic career, she created Clemson University’s Business Anthropology program, which gives both industry professionals and students the global mindset and social science research skills needed in the modern job market. In her applied work, she has assessed workplace climate and diversity education needs, and gathered consumer insights data for such clients as Lego, Ann Taylor Loft, and FedEx Office. She has also conducted evaluation research with her team at UCLA’s CRESST Center.
For 18 years she directed field research on the development of urbanism in prehistoric Peru, which is published in her two books: The Casma Capital City of El Purgatorio and Frontier Life in Ancient Peru. She also published 18 articles in academic journals and books.
Melissa Vogel joined Matt Artz on the Anthropology in Business podcast to discuss her career as a business anthropologist. The conversation covers Melissa’s journey into business anthropology after training as an archeologist and working in academia for 15 years, and the challenges of switching mid-career.
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