Brooke Gibbs is an an Anthropologist with over 10 years of experience working with Fortune 50 companies, Brooke combines the analytical rigor of her background in social science with an innate curiosity and intuition about people. Brooke has extensive experience building brand purpose, driving organizational change, and uncovering insight on both the product and retail side. Brooke believes brands, organizations, and retailers have a responsibility to positively impact people and society. Her goal is to help organizations find their voice and identity within their communities, so they can better address the real issues impacting people.
Brooke Gibbs joined Matt Artz on the Anthropology in Business podcast to discuss her career as a business anthropologist. The conversation covers Brooke’s early work in market research, her decision to go back to UNT to get an applied anthropology graduate degree, and the work she is doing with her company ARTYFACT.
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