Big Data Anthropology

As a business anthropologist working as a mixed-methods researcher, I support the use of qualitative and quantitive methods, including big data. But, I do not support the use of only big data. Research and the insights that are generated are best when produced from a multitude of methods that can reinforce and validate each other. [...]

Why Anthropologists Make Great Product Managers

Anthropologists are often unique individuals. Most are naturally curious and often obsessed with getting to the root cause of human problems. These traits led many to the exoticness of anthropology in the first place, but it is also why anthropologists make great product managers. If you are trained in anthropology and enjoy defining problems and [...]

2019 Global Business Anthropology Summit Panels & Workshops

The 2019 Global Business Anthropology Summit will bring together an international group of practitioners, scholars and industry experts to reflect upon future directions for the field, training priorities for the next generation, and ways to strengthen our global networks – all of which will enhance the value of anthropology applied to businesses. As part of [...]

Business Anthropology Certificate Program at Clemson University

Are you an anthropologist looking to expand your skills and credentials? Or maybe a business practitioner looking to learn about how research can help your practice? If so, there is a new Business Anthropology & Human Behavior Certificate program from Clemson University that provides credit and non-credit training to suit any students needs. About Clemson [...]

An Anthropological Approach to Reaching Customers at SXSW 2019

This year at South by Southwest (SXSW) which is being held March 8-17 in Austin, Texas, anthropologist Gigi Taylor of Luminosity Research and my alma mater the University of North Texas will be speaking on how anthropology can contribute to advertising research.  She is speaking on a panel titled An Anthropological Approach to Reaching Customers. [...]

Why Anthropology Consulting Firms Can Address Your Toughest Business Problems

Recently in partnership with Dr. Rex Dumdum, I gave two presentations at the Northeastern Association of Business, Economics, and Technology (NABET) conference where we pitched the value of anthropological thinking and sensemaking to address business problems. One of those presentations titled Building Sensemaking Capacity: Drawing Insights from Anthropological Thinking focused on the increasing complexity businesses face, and [...]

Consortium of Practicing and Applied Anthropology (COPAA) New Website

For any practicing or applied anthropologists out there, the Consortium of Practicing and Applied Anthropologists (COPAA) has recently launched a new website you may want to check out. The site is considerably more interactive than the previous site with a member blog, news, discussion boards. If you are unfamiliar with COPAA, read on to learn more about [...]

Business Anthropology On The Road: A New COPAA Initiative

A new initiative in partnership with the Consortium of Practicing and Applied Anthropologists (COPAA) has been announced involving some big names in the business anthropology space. If you are a business anthropologist, read on to learn about the Business Anthropology On The Road initiative. The Purpose of Business Anthropology On The Road Business Anthropology on the [...]

SfAA 2019: Pursuing Ethnic Understanding and Reconciliation

A paper I co-authored with Dr. Carolina Severiche has been accepted to the SfAA 2019 Conference in Portland, Oregon. The session we are part of is titled Pursuing Ethnic Understanding and Reconciliation. SfAA 2019 Session Participants CHAIR: BOTICA, Jennifer (Kleanza Consulting Ltd) ROKHIDEH, Maryam (U Notre Dame) Creating Certainty out of Uncertainty through Cross-Border Trade on the Congo-Rwanda Border BOTICA, [...]

The New NAPA Anthropology Website

For any practicing or applied anthropologists out there, the new NAPA anthropology website has recently launched. The site is much better designed than the previous version, making it far easier to find the content we anthropologists need. About the National Association for the Practice of Anthropology (NAPA) The National Association for the Practice of Anthropology [...]

Anthropology Consultant Microsite

I have launched an anthropology consultant microsite to focus specifically on the services I provide as an applied anthropologist. Currently, the site has only a description of my work, services, and contact information. However, over time I will add more content for people who are specifically interested in learning more about my work as an [...]

2019 Global Business Anthropology Summit Registration Open

Following up on the 2018 Global Business Anthropology Summit, leaders from the business anthropology community will be getting together May 29-30, 2019 at Fordham University in New York City for the 2019 Global Business Anthropology Summit. About the 2019 Global Business Anthropology Summit The 2019 Global Business Anthropology Summit will bring together an international group of practitioners, scholars and [...]

Azimuth Labs – An Ethnographic Research Company

Matt Artz has founded Azimuth Labs, an ethnographic research company where he is the principal researcher leading a team of experienced anthropologists, strategist, and technologists to help organizations unlock hidden insights with users, employees, data, markets, and products. About Azimuth Labs Azimuth Labs is an ethnographic research company offering product development, organizational culture, and corporate strategy consulting. [...]

Building Sensemaking Capacity: Drawing Insights from Anthropological Thinking at NABET

This year, at the 2018 Northeastern Association of Business, Economics, and Technology (NABET) conference, Dr. Rex Dumdum and I will be presenting a paper titled Building Sensemaking Capacity: Drawing Insights from Anthropological Thinking. Building Sensemaking Capacity: Drawing Insights from Anthropological Thinking Abstract Businesses, according to an IBM global study of 1500 CEOs, are facing a rapid [...]

Anthropology Jobs AAA 2018 Event

If you are attending the 2018 meeting of the American Anthropological Association and seeking a career in applied anthropology, get advice and inspiration at the Careers Expo on Friday, November 16, 2018 from 11:00 am - 4:00 pm in the main exhibit hall. About AAA 2018 Change in the Anthropological Imagination: Resistance, Resilience, and Adaptation [...]

Why Analytics Needs Ethnography at NABET

This year, at the 2018 Northeastern Association of Business, Economics, and Technology (NABET) conference, Dr. Rex Dumdum and I will be presenting a paper titled Why Analytics Needs Ethnography. Why Analytics Needs Ethnography Abstract Big Data analytics have increasingly gained prominence in business because it has provided beneficial insights regarding emerging trends, behaviors and preferences.  Relying exclusively [...]

Methods of Recruiting Participants For Research

After selecting a topic for my ethnography project, landing Sequencing.com as my client, getting my ethnography proposal approved, and creating my ethnographic interview script, the next step in the process was to begin recruiting participants for my UNT anthropology thesis. In this article, I will discuss methods for recruiting participants for research. Recruiting Research Participants [...]

Ethnography Proposal Example for Direct-to-Consumer Genetics (DTCG)

As discussed in my last post, I recently completed my UNT applied anthropology thesis and plan to blog about that experience. I am hoping that up-and-coming students can find some of the content useful for their own journey. Furthermore, I think it is important that we are discussing the opportunities and threats of Direct-to-Consumer Genetics [...]

Sequencing.com: My Ethnography Thesis Client

After selecting a topic for my ethnography project, and reaching out to potential clients, I eventually narrowed the potential opportunities down to my final selection, Sequencing.com. Of course, this process was a bit of a give and take as not all potential clients work out. That said, I couldn’t have been happier when I landed [...]

Selecting a Topic for my Ethnography Project

Selecting a topic for my ethnography project was hard.  There are the topics we wish to research, and there are topics we have access to research, and they may not be the same.  If you are lucky they are, but that is certainly not always the case based on my experience as well as the [...]

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