Last year, I had the honor of being featured in the American Anthropological Association’s (AAA) Career Spotlight. It was a wonderful opportunity to reflect on my journey and share some insights about the intersection of anthropology and technology. While the AAA article provides a great overview, I wanted to take this chance to dig a little deeper and share some additional thoughts with you.
The Unexpected Catalyst
As I share in my forthcoming co-edit volume, EmTech Anthropology, my path to anthropology was anything but straightforward. In fact, if you had told me during my undergraduate years that I’d end up as an anthropologist, I probably would have laughed. Back then, my world revolved around information systems, biotechnology, and, later, business administration. I was laser-focused on a career in tech, determined to ride the wave of digital innovation.
But life has a funny way of throwing curveballs. Mine came in the form of a primate research trip to Nicaragua. Picture this: there I was, surrounded by lush forests and curious monkeys when the primatologist leading our expedition took a look at my eclectic book collection and asked, “Are you an anthropologist?”
That simple question was the pebble that started an avalanche. It made me realize there was a whole world of study dedicated to understanding human behavior and culture – something that, unknowingly, I had been craving in my tech-focused career.
The Missing Piece
Returning from Nicaragua, I dove back into the tech world with renewed energy. But something had changed. I started noticing a pattern: despite cutting-edge technology and brilliant minds, many of our solutions weren’t delivering the expected results. The missing piece, I realized, was a deep understanding of the humans using these technologies.
This realization led me to applied anthropology, a field that beautifully bridges the gap between academic theory and real-world problem-solving. Studying at the University of North Texas opened my eyes to new ways of thinking about technology and its role in human lives.
The UX Revolution
As I was wrapping up my anthropology studies, the field of User Experience (UX) was really gaining momentum. It was as if the stars had aligned – here was a discipline that combined my tech background with my newfound anthropological insights.
But let me tell you, it wasn’t all smooth sailing. In 2015, UX research roles were still relatively scarce, even in places like Manhattan, where I was based. I often found myself being the “anthropology guy” in rooms full of engineers and business folks. It was challenging, sure, but also incredibly exciting. I was bridging two worlds, translating between the language of algorithms and the nuances of human behavior.
The Power of Anthropological Thinking in Tech
One of the most rewarding aspects of my career has been demonstrating the value of anthropological thinking in highly public contexts. From having an app featured on Apple’s “Planet of the Apps” to presenting at South by Southwest (SXSW), I’ve had the opportunity to show how anthropological insights can drive innovation and improve user experiences.
But you know what? The real victory isn’t in the accolades. It’s in those moments when I see a team’s eyes light up as they grasp a user insight that completely shifts their perspective. It’s in the products that not only function well but resonate deeply with their users because we took the time to understand the cultural context.
Looking Ahead: Anthropology and AI
As I look to the future, I’m incredibly excited about the potential for anthropology to shape the development of artificial intelligence. We’re standing at a crucial juncture where our decisions about AI will have far-reaching implications for humanity.
I believe anthropologists have a vital role to play in this space. We bring a unique perspective on human diversity, ethical considerations, and the complex interplay between technology and culture. That’s why I’m passionate about developing anthropology-specific AI tools and exploring the concept of “anthropology-as-a-service.”
A Word to Aspiring Anthropologists
If you’re just starting your journey in anthropology, especially if you’re interested in applying it to fields like technology, here’s my advice: stay curious, be open to unexpected paths, and don’t be afraid to be the odd one out in the room. Your perspective is valuable, even (or especially), in spaces where anthropology isn’t traditionally represented.
Network widely, both within and outside the field of anthropology. Some of my most valuable insights have come from conversations with people in seemingly unrelated fields. And remember, the skills you’re developing – keen observation, critical thinking, the ability to understand complex social systems – are incredibly valuable in today’s rapidly changing world.
Gratitude and Moving Forward
I want to express my heartfelt thanks to the American Anthropological Association for featuring me in their Career Spotlight. Organizations like AAA play a crucial role in promoting the value of anthropology and supporting anthropologists at all stages of their careers.
As I continue on this journey, I’m more convinced than ever of the importance of anthropological thinking in shaping our technological future. Whether it’s in UX research, product development, or the ethical considerations of AI, we need perspectives that prioritize human needs and cultural understanding.
I’m excited to keep exploring, learning, and sharing my experiences. If you’re interested in discussing the intersection of anthropology and technology, or if you have your own stories to share, I’d love to hear from you. Let’s continue this conversation and work towards a future where technology truly serves humanity in all its beautiful diversity.