Bridging human insight
& technology
Applying anthropological thinking to AI strategy, product development, and organizational transformation
Bridging anthropological insight with the tools and technologies that shape our world
What I do
Services
Consulting
AI strategy, product development, and ethnographic research for organizations navigating emerging technologies. Grounded in real human needs and cultural contexts.
Coaching
Guiding PhDs and academics in transitioning their research skills into applied work at the intersection of anthropology and technology.
Workshops
Hands-on workshops for higher-education programs and industry teams building AI literacy and navigating change.
Featured in
SXSW
TEDx
Apple
UNESCO
AFAR
Zapier
Latest
Insights & Writing
What is Ethnographic Semantic Data Modeling (EKSDM)?
A methodology combining ethnography with semantic data modeling to create structured representations of qualitative research. The construction process for the Anthropological Knowledge Graph. Introduced by Matt Artz.
What is the AI Anthropology Lifecycle?
An iterative process framework organizing AI Anthropology across three dimensions: studying AI (of), extending research with AI (by), and embedding anthropological insight into AI design (for). Developed by Matt Artz.
From Digital Turn to Agentic Turn: Continuity and Rupture in Business Anthropology
As AI adoption accelerates across organizations, business anthropology stands at the threshold of an emerging agentic turn characterized by AI systems capable of delegated autonomous action, goal-directed reasoning, and participation in research itself.
The Magical Power of Words in Large Language Models
This essay reframes discourse around large language models by drawing on anthropological and linguistic theories of magic, arguing that effective prompt construction functions as ritual magic and that AI forms a mutual cybernetic relationship rather than serving as a singular tool.
Technology is only as powerful as the human understanding behind it
Get Started
Let’s start a
conversation
Ready to bring anthropological insight to your next project? I’d love to hear from you.