Matt Artz is serving as the VP of Business Development for Appek Apps, Director of Business and User Experience (UX) Design for UM Technologies, and an adjunct professor at Misericordia University.
Born and raised in Woodbridge, New Jersey, Matt Artz, moved to Northeastern Pennsylvania in 1999 to attend Marywood University where he received a BBA in Computer Information Systems, a BS in Biotechnology and a dual concentrated MBA in Management Information Systems and Finance and Investment.
While at Marywood University, Artz had an opportunity to follow and develop his entrepreneurial passion. After receiving a research grant to conduct discovery research, he was able to build a prototype of a rapid Gel Electrophoresis apparatus that separated DNA by molecular charge in half the time of a conventional apparatus. With this discovery, he entered the 2005 Great Valley Business Plan Competition where he placed second, and with the in-kind support from the competition went on to incorporate his first company, Biomega Technologies, which filed United States 20080164149 provisional patent.
Despite the early success of Biomega Technologies Inc., Artz had a life changing experience when he served with Habitat for Humanity in the Global Village Ecuador program. Subsequently, he applied and was accepted as one of 200 international students to join the Athgo Miracles of Development Good Governance and Capacity Building Conference at the World Bank’s headquarters in Washington, DC. Given these experiences, he became interested in the challenge of how we can strategically design better products and services that can empower organizations and communities. Upon his return, he set out to start a new project in Scranton, PA which would use design strategy as its core methodology to empower organizations to achieve their vision.
This new venture, which started as Form + Function Design and matured into the Artz Group Inc, grew to include a portfolio of customers that operated in eight countries and included international capacity building non-profits, arts organizations, and green startups. As a result of these relationships, and his interest in social entrepreneurship, Artz began volunteering as the Director of Technology Operations for Fields of Growth International, Media & Technology Chair for Pages & Places Literary Festival, and a board member of Sustainable Energy Education & Development Support (SEEDS).
In early 2010, the Artz Group Inc. was hired by TR Technology Solutions (TRTS) to help develop IT processes and to redesign the product and service offerings. As a result of the success of this consulting engagement, Artz was offered the Vice President of Strategy and Operations position at TRTS, and subsequently, the portfolio of the Artz Group Inc. was divested to TRTS.
At TRTS Artz led the strategic redesign of the firm from a Value Added Reseller (VAR) model to become the first Managed Services Providers (MSP) in Northeastern Pennsylvania, leading to him being named to the Top 20 Under 40 in Northeastern Pennsylvania.
In 2015, TRTS was acquired by UM Technologies, a startup technology firm, and with the help of Artz in the position of Director of Business and UX Design, the firm has grown into an innovation agency that designs software enabled solutions which provide compelling experiences to Fortune companies, startups, and governmental organizations. In 2016 UM Technologies partnered with Appek Apps, and Artz assumed the role of VP of Business Development where he is responsible for all aspects of defining and leading the creation of dominant apps that generate lots of installs, rank in app stores, and get featured in the press.
Feeling a great deal of gratitude for all he was able to experience and learn over the past 15 years, Artz has looked for every opportunity to contribute and share with others in the community. Over the years he has had the opportunity to teach information technology classes at Keystone College in the Business, Management and Technology (BMT) department, guest lecture in Marywood University’s business department on design thinking, Misericordia University’s business department on design strategy, and present at the Scranton Chamber of Commerce and the local chapter of the Hospitality Sales and Marketing Association International (HSMAI) on IT-enabled marketing. He has also appeared on Bold Gold Media’s radio show Community Forum to discuss IT security, taught for Marywood University’s General Education Development (GED) program at Lackawanna County Prison, volunteered with the United Way of Lackawanna and Wayne Counties Allocation Committee, and was a contributing editor for Happenings Magazine.
Presently, Artz is a contributing editor for UserZoom where he writes articles on user experience (UX), user research, and design leadership. When not working, teaching or volunteering, you will likely find Artz learning. A self-described lifelong learner, he has continued to study diligently after graduating from Marywood University. Recently, Artz has earned certifications in Software Product Management from the University of Alberta, Project Management from University of California Irvine, ITIL Foundation Plus from Villanova University, Lean Six Sigma (LLS) from Purdue University, and Teaching English as a Foreign Language (TEFL) from TEFL International. Artz is also a matriculating student in an MS Applied Anthropology program at the University of North Texas (UNT).
Artz’s thesis at the University of North Texas is focused on designing for behavioral change. Taking a transdisciplinary approach which encompasses information technology, design, and anthropology, he is seeking to understand how a human-centered design may be applied to designing healthcare products and services which are accessible and capable of driving behavioral health change for those most in need.
Even when outside of the traditional school environment, Artz is always seeking to learn. An avid reader, traveler, and lover of all things culture, he is constantly seeking out new experiences across the world. Over the past nine years, he has traveled to 35 countries and has had the fortunate opportunity to engage in cultural immersion experiences, such as researching the vocalizations of Mantled Howlers in Nicaragua, working on a biodynamic and organic vineyard in Italy, and hiking the Inca Trail in Peru.
Matt Artz is also a champion of the arts and nature and is an amateur photographer and musician who enjoys exercising and meditating in his spare time.